2 Much Fun
Toy invention studio
About us
Masterminds of
Pretend Play
We’re two toy inventors who live to play!
Our mission? To dream up toys that spark imagination, boost confidence, and bring big-time joy. Open-ended, replayable, and full of surprises—just the way play should be.
- Creativity & Imagination
- Storytelling
- Connection
- Boosting Confidence
- Replayability
- Joy
Our Play-folio
Make & Bake Pies
Vered Bahat & Heftzi Zion-Mozes
Featuring a squishable, moldable fabric pie crust dough that you can be shaped and re-shaped countless times, holding their form to allow real kitchen fun.
Flip & Fry Grill
Color Reveal
Heftzi Zion-Mozes & Limor Hershco
Linked Looks
Bracelets Kit
Vered Bahat
Simmer & Stir
Stove Top
Color Reveal
Heftzi Zion-Mozes & Limor Hershco
Meet the Inventors
Playing together since 2023
Vered Bahat
Head of the Impossible
For years, her jewelry designs sparkled with playfulness, leading her to realize her true calling was in toys. She took a joyful leap into the world of play and hasn’t looked back since!
Heftzi Zion Mozes
Head of Imaginary Affairs
Our Play date partners
Tal Schrieber
2 Much Fun never ceases to amaze us with their boundless creativity and brilliantly conceived toy concepts. It’s always a pleasure doing business with Heftzi and Vered – true partners in innovation and play.
Dominique Roy
Sofia Dumery
Lee Allentuck
Contact us
Let's Play
Have any questions?
Want to connect and set a pitch session?
Interested in meeting at a trade show?
heftzi@2muchfuntoys.com
vered@2muchfuntoys.com